Culture and Strategy

Culture and Strategy
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Corporate Culture

Fengjing's corporate culture guides our strategic positioning and creates a distinctive corporate strategy through the implementation of the core elements of our corporate culture, such as values, business philosophy, and product philosophy.

Fengjing's corporate culture is integrated into the company's business philosophy, management style, values, group consciousness and ethical standards, which is our core competitiveness and a powerful internal driving force for the development of the company. This culture instills a sense of mission among our employees and fosters emotional connections to the company, its leaders, and its symbols. Additionally, corporate culture serves a guiding, motivational, and regulatory function.

我们的宗旨

Our Mission


Enterprise is the cell of modern economy and society, is a specific product of social and economic development to a certain stage, for the efficient use of resources inside and outside the organization to provide a new mode of operation.

Everything we input comes from society, and only by producing products that meet the needs of customers and society can a business survive.

Thus, our core value is to meet both internal and external needs, especially by serving the society on which we depend for survival. Creating Value, Serving Society.

Our Principles

Fengjing is one of the leading chemical building materials manufacturers in China. The company adheres to a diversified strategy and brand philosophy within the building materials industry, with a spirit of continuous innovation, wholeheartedly creating value for customers.

We operate through the following four strategic principles:

Diversification in the building materials industry enhances the Group's overall value creation capability;

Perpetual innovation to create greater value for customers;

Actively assume social responsibility and maintain sustainable development of the society;

Building the best team.

Our Principles
Our Values

Our Values

EP Spirit;

Creativity;

Openness;

Sense of responsibility;

Entrepreneurial spirit;

Speed, Agility, Flexibility;

Integrity, Accountability;

Valuing Strivers, Contributors, and Entrepreneurs.

Code of Conduct

Fengjing Group is committed to responsible behavior and principles of integrity, incorporating this commitment into our company's "Values and Principles."

Relations with Business Partners and Government Representatives: Fengjing treats suppliers and customers fairly and expects the same in return.

Industrial and plant safety, health and environmental protection: For legal and ethical reasons, it is one of the company's fundamental obligations to comply with all legal requirements to protect people and the environment. This credo is reflected in our products and processes.

Handling of Company and Partner Assets: All employees must responsibly manage company assets, which include communication facilities and intangible assets like know-how and industrial property.

Code of Conduct
Strategy, Mission and Vision

Strategy, Mission and Vision

Fengjing Group adheres to the three brand strategies of “Fengjing”, “Galloper” and “Meiwu”.

“Enhancing industrial efficiency and creating a better life” is the mission of Fengjing.

Achieving the beauty of architecture is the noble mission of “Fengjing” brand.

Healthy home decoration is the brand mission of “Galloper”.

Being an outstanding innovative development platform and enterprise group is the vision of Fengjing.

Building materials franchise chain under O2O mode on the basis of B2B is the brand vision of Galloper.